Helps protect dry hair from daily wear and tear Nourishes and makes hair softer and up to 5x smoother* Leaves your hair feeling silky and manageable every day Nourishes, leaving hair healthier in the long run Formulated with Pro-Moisture Complex Suitable for daily use Daily grooming, styling and sun exposure are just a few of the things that contribute to the everyday wear and tear of our hair, especially if it's dry. But turning dry hair into silky hair may not be as difficult as it seems. Did you know that with the right shampoo for dry hair you can help protect your hair and keep it soft and manageable every day? We've created Dove Dryness Care Shampoo to help moisturise, nourish and protect, giving you softer hair that's up to 5x smoother* after the very first wash. This Dove shampoo's unique formulation with Pro-Moisture Complex smoothes and nourishes deep inside, helping to make your hair healthy. Apply Dove Dryness Care Shampoo to wet hair, lather and rinse. For the best results, follow with Dove Dryness Care Conditioner. * With regular use of Dove Dryness Care Shampoo and Conditioner vs non-conditioning shampoo Ingredients: Water, Sodium Laureth Sulfate, Dimethiconol and Trideceth-10 and TEA-Dodecylbenzenesulfonate, Cocamidopropyl Betaine, Sodium Chloride, Perfume, Glycerin, Glycol Distearate, Carbomer, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Mica and Titanium Dioxide, Cocamide MEA, Disodium EDTA, PEG-45M, DMDM Hydantoin, Arginine, Lysine Hydrochloride, Helianthus Annuus (Sunflower) Seed Oil, Methylchloroisothiazolinone and Methylisothiazolinone, Alpha-Isomethyl Ionone, Citronellol, Geraniol, Linalool, CI 15985, CI 19140.